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Do you have a business and no advertising plan? If so, there are many
ways you can advertise your business at varied levels of expense. If you
know nothing about advertising, read on!
Special Event Advertising
No matter what product your business sells, holding special events at
your store is an effective advertising tool. First, decide on what kind
of event you want to have. Open houses work well especially if you offer
some type of food and drink, free drawing or free gifts. You will need
to advertise your event in your local paper, mail out flyers or place
your flyers on the windshields of cars at grocery stores and shopping
malls. Dont make your flyer too busy and make sure to include
your free drawing or give-away and the food that will be at your special
event. Food and gifts are guaranteed to draw in customers.
On-site Radio Spots
This will cost you some money, but call one of your local radio stations
and ask them their costs for on-site day or evening live broadcast events.
These events are where the station sends one of their staff to your
event and holds a live broadcast from your site. Many people listen
to the radio while they drive and if they are close to your site, they
may be enticed to drop in. At these events, it is also a good idea to
have some type of free refreshments and give-aways.
Hire a Hero
People love their local heroes whether they are sports heroes, television
personalities, or local politicians (if they are well liked). If it
is a local sports personality, you can call their PR office and ask
the cost for an appearance. Pricing for a sports hero will depend on
how well he or she is knownthe better liked, the bigger the price.
You can also call your local television station to see if their news
anchors, especially their weather people can come to your event and
ask how much the fee is. If it is a local politician you want to come
to your event, call their office and see if there is a fee. While some
politicians are willing to do these types of events, others are not,
so make some calls first to see if this is feasible in your area. Advertise
your heroes with flyers, print ads in newspapers, and radio spots. If
autographs are offered, this too is an effective way to draw in new
Hold a Seminar
You can do
this with almost any businessif you do it right. If you have a
finance or mortgage business, offer a free seminar for people on how
they can get financed or repair their credit. If you have a vehicle
repair center, offer a seminar on how do-it-yourself people can complete
minor vehicle repairs on their cars or trucks at home (this will still
sell you auto parts if not additional service). Professional offices
like new doctors or dentists can also do this by holding free health
or dental seminars to draw in new clients.
Arrange a Fair
If your business
has similar competitors in your area, call them and see if they want
to join up and hold a fair in one location where all of you can split
the advertising costs. These are often referred to as "tent events".
Auto dealerships do this often and will have finance people on hand
to get customers approved immediately at the event. Most credit unions
will come to these types of events freeafter all, they want business
too. If you are a florist, ask fellow florists if they want to have
a free flower arrangement class where again, you can split the costs.
If you are a pottery shop, you can also do this by joining up with like
businesses. This is an effective way to advertise where more than one
company can share in the expense of advertising the event. If will be
cost-effective to share newspaper print ads, radio spots, and flyers
if more than one business is chipping in for the expense.
Online Business Advertising
If your business
is an online business, you can still develop a great advertising campaign.
One way to do this is to submit articles using good SEO (search engine
optimization) words. Once the article is written, you can submit it
to a free article submission sites. If you sell online custom candles,
for example, when you write your article, keep it only 300-400 words
using short concise sentences. Use good SEO words like "custom
candles," "unique," "free gifts," and, "free
shipping." People who are looking for a certain type of candle
will often do a search for custom or unique
candles. If you article includes these good keywords, you will draw
people to your site. When you submit these articles, make sure to include
a link to your website. Dont stop at just one article either,
write numerous articles, and submit they to as many sites as you can.
If you arent familiar with article submission sites, search for
them by typing in "free article submission sites." Make sure
you include exciting specials on your home page, and dont make
it too busytoo many things to look at on one page can deter people.
These are just a few ideas on effective ways to advertise your business.
Advertising is a necessity if you want your business to succeed. Figure
out your budget and explore the many ways you can advertise your business
and with a good campaign, youll be drawing in customers in no