Customers with Ezine Classifieds
Summary: This article
explains how to gain customers with ezine classifieds.
Details or Sample:
The electronic magazine, known as an ezine, is the best untapped source of advertising
online. Why? Because Ezine Advertising connects your idea or product to people
who have similar interests. Here are some examples:
What better place to sell your health product than to people who have
subscribed to a health newsletter or ezine.
If your product is a business opportunity, choose an ezine that focuses
on business opportunities or MLM and has a large group of people subscribed.
of Ezine Advertising is uncomplicated. However, in order for it to be successful,
you must first determine which ezines and newsletters will be productive. This
will tell you the best places to advertise and the online publications to avoid.
researching ezines and newsletters for a year and a half, I was able to create
a formula to produce increasing profits. Through this research, I learned to avoid
ezines that perform poorly, how to avoid scams and how to recognize the gems.
Strategy for Profit
to avoid being ripped off once for every three ezines that you advertise with.
These ezines will take your money without hesitation and without running your
ads. Subsequent e-mails from you will be ignored. Theyve got your money
in their pocket and theres little you can do about it. At other times, the
ezine will run your ad with poor results and the money you spent will be wasted.
There are several reasons why this happens. You may be clicking on a working link
on an abandoned website or you may have chosen to advertise in an unethical newsletter.
However, if you take advantage of my research and subsequent strategy, you will
be linked to the best ezines online for your target market. This will allow you
to get positive results every time you advertise.
Though intricate details of writing ad copy wont
be specified here, there are a few things you should know:
Poorly written and untested ads will not be successful.
Advertise in an affordable ezine the first time you place an ad.
If you arent confident in your ad writing ability, hire a professional
to write killer ads.
When your ad has proven to bring in results, advertise with popular
Never jump into ezine advertising before your research your target group
because it will waste time and money. Without research, you will miss
out on advertising in the best ezines available.
To determine your advertising target, list possible keyword that relate
directly to your product. Then, do a keyword search for ezines, ezine
directories and newsletters. For example if you sell herbs, your keyword
search would include herbs, supplements, nutrition, health etc. If you
sell mortgages, your keyword search would include mortgage, finance,
financial, loans etc.
When conducting your ezine search, its likely you
will find offers for co-op (also known as bulk) ezine advertising. Never use co-op
advertising. Most co-ops will not run your ad after youve paid them. Also,
they usually contain untargeted ezines that are exceptionally difficult to track.
When youve discovered an ezine target market group, youll
need to determine if is right for your ad. The best way to determine
this is by subscribing. Once you receive subscriptions, save them in
a file folder to keep them secure.
Subscribe to a wide range of ezines in order to find the ones that will
bring you profits. Create a separate e-mail account and use it only
for ezine subscriptions.
Double Opt-in Subscriptions
you subscribe to an ezine and receive an e-mail to confirm, this is a double opt-in.
It indicates that the ezine has quality subscribers and theres a lower risk
of bulk e-mail addresses. This means a better ad response, which is exactly what
youre looking for.
Within a week, you should see solo ads from other advertisers. If not,
the ezine may be new or advertisers have pulled their ads because of
poor results. An even worse scenario is that the ezine took the advertisers
money and never ran the ad.
If you see two solo ads daily, the ezines list is probably over-advertised.
What you want to see if one solo ad per day or a minimum of one ad weekly.
Keep a sharp eye on this particular ezine.
The ezines subject line is the most important part
of your ad. It should definitely be in the subject line of the e-mail. If not,
move on because you wont receive any response to an ad.
Repeat advertisers in an ezine is a positive sign. It
indicates that subscribers respond. To test response further, check out the ezines
archives. An archive search will tell you how many advertisers ran their ad a
second time. Another plus is that when visitors view archives there will be an
extra trickle of response to your ad.
Check to see if the ezine has a testimonial page. If it
does, chances are its a successful ezine.
If you choose to advertise in an ezine and there is a
waiting period to run your ad, it indicates subscribers are responsive. Popular
ezines have a waiting period of a month or more. Ezines that have a waiting period
are the best online.
best ezines provide a web form that takes your ad directly to the publishers
inbox. Usually you will receive an auto response receipt. If the ezine has no
web form, e-mail the publisher with a question. If there is no response, youve
made a poor choice. After two days, e-mail the publisher again, using a different
e-mail account. If there is no communication from the publisher, save time and
money and continue your search.
ezines offer free classifieds. They are a great place to run your ad. Classifieds
dont usually produce a response. If there is any activity in free classifieds,
it is a strong indication of a large and active readership.
Always use ad tracking when you advertise. There are many free ones available.
The ad tracker will give you a URL which you use in place of a website address.
This allows you to compile important information on visitors, such as where they
came from. Some ad trackers also list the number of sales per visitor.
Tracking information is crucial to your ad campaign. It will tell you when you
need to change your ad or sales page. Ad trackers also indicate whether or not
the ezine produced a good number of visitors for the price of your ad.
your Ad Twice
If you ran an ad in an ezine and received a terrific response, run the ad in the
same ezine within the next two weeks. The second time, response often increases.
Resist the urge to run the ad a third time. You probably picked up most of the
prospects with the first two ads.
and Auto Responder
In order to be successful, youll want to capture visitors. This is a means
to keep them updated on any changes to your products or services. A capture page
has a place where visitors can provide contact information. There are several
ways to create a capture page. If youre not familiar with installing script
on your website, hire a professional.
Visitors can also be sent directly to an auto responder. You can create a series
of informational messages on the products and services you offer.
Test your ad and create a base of five to then ezines that
are solid. Begin rotating your ads in the top performing ezines. For optimum results,
be sure to wait for two to three months before running your ad in the same ezine.
As your base grows, your results will increase and you will gain a steady profit
growth, which will ensure that you are successful.